mcdonald's australia

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I worked as social strategist on the McDonald's Australia digital account at VMLY&R Sydney between 2015 and 2017.

In my time at VMLY&R I worked on the Create Your Taste gourmet range launch, the award-winning Snaplications employment campaign, McDonald's Snapchat filters, as well as countless smaller-scale social campaigns.

SNAPLICATIONS CASE STUDY (cannes lions - 2x silver, 2 bronze)

BIG MAC SNAPCHAT LENS

cheeseburger day activation

shaker fries snapchat lens and social campaign

macca's snapchat cup

snapchat geofilters

macca's monopoly

loaded fries

community management gif suite

world emoji day